Ceylon: Dilmahs hammer of tea shattered.

The hedonistic marketing principles are all the rage in this day and age. You can get everything customised, individualised or at the very least get whatever you wish in a variety of colours. Tea has gone the same way. Dilmah, has embraced the market trends and has released teas in an ever expanding range from your classic varieties to the super premium T2 Brand. However, there comes a point where somebody has to step in and stop the marketing wiz kids before they go too far. In the case of the Dilmah exceptional, Acai Berry and Pomegranate real leaf tea… it may be too late.

The flavours on the palate are confused; the Acai mixes with Pomegranate to produce what can only be described as tutti frutti bubblegum flavour. The Ceylon leaf is not complimented by the addition of the flavours, and if anything it spoils the experience completely. The tannins take the expected berry experience with all its flair and turn it sour in the mouth leaving an unpleasant unripe grape skin notes (I shudder to think how bad this would have been without the addition of Vanilla to soften it). As such, under no circumstances use overheated water, or leave it to stand for too long with the bag in. The tea is also sweet on its own, I do not recommend the use of sugar at all as it will most likely lead to an undrinkable if not downright evil concoction.

In saying that I can see how it could have slipped by unnoticed; Acai berries have been all the rage having recently been touted as the next great ‘super food’; You find them in breakfast cereals, nut mixes, meal bars… from a marketing point of view the time is right. The stuff reads well off the box too, “tart, lightly sweet and occasionally chocolatey notes” It sounds like a winner. The smell is divine; deep rich and pungent berry notes hint at the tartness and the sweet berry flavours. Add to that the use of the luxury triangular tea bags, use of actual leaf tea, the stellar colouring… you can understand my shock when I tasted this.

The Acai and Pomegranate does however have good potential, and if it were up to me, I would not have used Ceylon tea as the base, but rather Hibiscus, or Apple.

About these ads
Categories: Flavored black tea, Tastings | Tags: , , , , , , , , , | 2 Comments

Post navigation

2 thoughts on “Ceylon: Dilmahs hammer of tea shattered.

  1. I Loved that fact that I got to see your facial expressions (via Skype) while you were tasting this tea. The pouted lips, screwed up eyes and shaking of the head bore testament to your experience.

  2. Pingback: Dilmah strikes back! | Social Beverage Guy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com. The Adventure Journal Theme.

Follow

Get every new post delivered to your Inbox.

Join 325 other followers

%d bloggers like this: