Every year without fail corporations begin to assault shoppers around the globe unrelentingly with Christmas carols by Evil-Elevator-Music-Inc, and release their wares developed in conjunction with the wondrous people at Tinsel-All-of-the-things. This generally produces a level of nausea only overcome by some kind of mind altering substance brought from a man wearing a Santa hat and lacking any front teeth…
Tea companies are no exception to the rule, and not more than a few weeks back I came across the Twining’s Christmas tea release. I walked past bitterly muttering under my breath words unsavoury for the joy and cheer of this time of year.
I decided for the sake of my blog, to try this demonic concoction which could only be expected to be some foul blend of an unenlightened cheap gimmick, and a brilliant way to dispose of a bad tea harvest by drowning it out in spices… then I saw the price tag, began a tirade of foul language that would make a Grinch blush, and promptly left the store.
On my third attempt I discovered not a box of the stuff to be seen. This was perplexing; generally this sort of stuff never moves until after Christmas day. It is seen at ¼ the price an large mountains… generally with a distraught looking sales man peddling the wares to whomever seems desperate enough. It dawned on me I may have made a mistake in judging this tea prematurely.
So after much hunting of supermarkets and on the verge of giving up I came across two solitary tins sitting in the tea section pushed well to the back, and partially obscured from sight. I grabbed one, swallowed my pride and brought it home hoping it was a spectacular failure and worthy of scathing ridicule. I was wrong.
This tea blew my mind away with every mouthful overwhelming my taste buds with flavours reminiscent of homemade Christmas mince pies. I can hear carols in my ears brought back from the smell of that particular blend of clove and cinnamon that make you think of Christmas crackers and brandy snaps. Following the directions on the box produces this effect, milk and one sugar. But if you want that sticky Christmas pudding flavour, try it with a bit of honey… it even leaves you feeling warm and satisfied, much like after a good solid Christmas feast.
For a long time I believed Twinings had lost their touch, fell afoul to the demons of corporate Christmas. I was wrong. Twinings makes great teas, brilliant competitive teas.